Cancel the CRM, CompanyCam, Podium, the answering service and the supplement company. Brane runs your supplements, phones, texts, photos, e-sign and reviews in one place and remembers everything, for about half what a roofer pays today.
Most roofers pay for a CRM with a seat for every office person, a photo app, a texting and review app, an answering service, an e-sign app and a supplement company that takes a cut of every win. Brane runs all of it, priced by crews, with every office seat free.
What a roofer cancels
The CRMSeats for every office person
CompanyCamJob photos
PodiumTexting and reviews
The answering serviceCalls after hours
The supplement company8 to 15% of every win
The e-sign appContracts and forms
A $5M roofing company, every month
What it pays today$17,000
Software, measurement reports, card fees and supplement services
What it pays Brane$6,500
The Pro plan, the 6% supplement share and the payment fee
The shop keeps about$10,500 a month
An estimate for a $5M shop with 8 crews, built from public price lists and pricing guides, not from real invoices. Card processing and full insurance measurement reports are still paid as you use them. Try your own size in the calculator under pricing.
Insurance supplements
Catch what the insurance estimate missed.
Upload the insurance company's estimate with your roof measurements and photos. Brane checks it against the building code and the shingle maker's rules, lists anything left out along with the rule that requires it, and drafts the request for the extra payment, known as a supplement. Nothing is sent until you review it.
+Starter strip at eaves and rakesOwens Corning spec
Heads-up on the adjuster: this one usually rejects decking the first time, so the decking photos are already attached.
Request drafted, with the photos and code pages attached
Then it tracks every one to the check.
A review queue: a person checks every supplement before it goes out
Carrier tracking from drafted to sent to approved
Notes on how each adjuster works, so the next one is stronger
6% of what the carrier approves. Supplement companies charge 8 to 15%, so that is about half
Brane6%
Supplement companies8 to 15%
Business line and texting
Your own number. Every text in one place.
Every shop gets a local business line, or keeps the number customers already know. Brane fills in the carrier registration that business texting needs, so your texts get delivered. Calls, texts and email land in one inbox, and the brain drafts the reply.
A number for your shop, ready in seconds
Carrier registration filled in for you
A text back drafted for every missed call
Tracking numbers that show which ad made the phone ring
AI receptionist
Hear Brane answer the phone.
After hours or on every call, your choice. It answers with your shop's name in a natural voice, gets the name, the address and the damage, and books the inspection into your open times. It never guesses a price. Every call lands in the brain as a lead, a booked inspection or a call back.
After hours only, or every call
Books inspections into your open times
Every call filed in the brain
Practice it from your browser before it goes live
A homeowner calls after a hailstorm
Summit Roofing, an example shop. A little over a minute.
E-sign
Signed on their phone, filed on the job.
Pick a roofing form or bring any PDF. The homeowner, the address and the claim fill in from the job. Signers go in order, homeowners first and your shop last, and the signed PDF files itself on the job with an audit page that shows who signed and when.
Five roofing forms ready to send
Signers in the order you set
A signed PDF with an audit page
Unlimited on every plan
Photos
Every photo files itself.
Crews shoot in Brane Field and each photo lands on the right job, sorted into before, during, after and damage. Bring your CompanyCam library over in one import. Then send the homeowner or the adjuster a photo report with your logo, and the date and place on every shot.
The Field camera files every photo to its job
CompanyCam import, with a checklist before you cancel
Photo reports with your logo
Unlimited photos on every plan
Review requests
Ask every happy customer, the right way.
When a job is done and paid, the brain drafts the review ask by text and email. Your review page follows Google's rules: everyone who opens it can reach your Google page, and an unhappy customer can also send you a private note. The brain drafts a reply to every review in your voice.
The ask drafted when the job is paid
A review page that follows Google's rules
Replies drafted in your voice
Unlimited requests on every plan
Quick roof measures
Measure a roof before you leave the truck.
Type an address and get the roof area, the pitch of every face, a diagram and an order with waste, from aerial imagery, in seconds. It fills the proposal for you. Good for bids, not for insurance.
Area, pitch and faces in seconds
Squares and bundles to order, with waste
Fills the proposal
Included each month on every plan
Email
Email that comes from your shop.
Brane sends your job email and marketing email for you, with your business name on it, and replies land in your own inbox. Nothing to connect. On Pro and up, it goes out from your own domain, like office@yourcompany.com.
Nothing to set up
Replies go to your inbox
Your own domain on Pro and up
Ad studio
Ads that look like your shop, without an agency.
Write one short brief, like the storm that hit last weekend. Brane designs a full set of finished ads in your own brand, with your logo, your colors and your typeface, in about a minute. No designer and no agency retainer. Download them and post them where your customers are.
One short brief in, a finished set of ads out
Your logo, colors and typeface on every ad
3 angles, each in 4 sizes, ready to download
Campaigns every month: 10 on Shop, 40 on Pro, unlimited on Scale
Brane running and posting your ads for you Soon
The brief
“Storm hit last weekend, promote free hail-damage inspections before claim deadlines”
Your crews open the app to the next roof. The camera files every photo to the right job, they talk instead of type in English or Spanish, and everything they shoot, say and check in lands in the same brain the office uses.
Brane FieldThe crew app. Your office texts each crew a link and the phone is set up. No passwords.
The brain on every page
Ask it anything, from anywhere in Brane.
Every page opens with the brain. Ask which supplements need a chase, which leads went quiet or who is free tomorrow, and it answers from your own jobs, calls, photos and books, then drafts the next message for you to send.
Answers from your own data
Drafts the follow-up, you approve it
Nothing reaches a customer until you say so
The rest of the shop
Then it runs everything around the roof.
Adjuster heads-upUsually rejects decking at first. Get the close-ups.Now
The books, kept
Proposals, invoices, expenses and QuickBooks in both directions, in the same brain.
QuickBooksInvoicesProposalsExpenses
Know where the storm hit before anyone knocks.
Live NOAA hail reports and radar-modeled hail, turned into the streets worth knocking first.
Hail last night, route ready
Your county
Permits and code, town by town
Each town's permit and code rules, looked up for you. Only rules a person has checked go into an insurance request.
Ice barrier at eavesVerified
Drip edge at eaves and rakesVerified
Permit before tear-offVerified
High-wind nailing patternNeeds a check
Run the crews from one screen
Dispatch, the schedule and a live map, fed by the app in every crew's pocket.
Crew 1 On the roofCedar Brook LnCrew 2 DrivingRidge RdCrew 3 Checked inElm St
Every morning
It remembers everything and hands you the next move.
No dashboard to learn. Each day opens on what changed and what to do about it, ranked, with the follow-ups already written.
8 DAYS AGO4 DAYSTODAY
2 gone quiet
BID SENTWAITINGQUIETTODAY
Leads going cold
Marcus Bell, quiet 8 days. Janet Cho, quiet 11 days.
Brane
3 drafts waiting on you
Text to Marcus BellReview reply to Dana R.Win-back to Priya N.
Review and approve
Drafts queue
Nothing goes out until you approve it.
Already built into Brane
Cancelthe apps you are paying for
Review appPaying monthly
Follow-up appPaying monthly
Photo appPaying monthly
Storm trackerPaying monthly
Replace and retire
Cancel the old tools when you are ready.
One sample shop, 30 days
Every gap your software never flags, with the fix already written.
4
012345678901234567890123456789
pipeline leads gone quiet, each with a follow-up drafted
3
012345678901234567890123456789
low-star reviews answered in the owner's voice
2
012345678901234567890123456789
storm areas your CRM never turned into leads
0
012345678901234567890123456789
messages sent without you tapping approve
Counts from a demo roofing shop on seed data. A projection of what the brain would queue, not a savings guarantee. Your real numbers come from your own first 30 days.
How the brain works
One brain. Four things it never stops doing for you.
1
It reads your world
Connect the tools you already use and it watches what is happening across your business, all day.
2
It does the busywork
It drafts the follow-ups, the quotes, the chase messages and the reports so you do not have to.
3
You stay in charge
Nothing reaches a customer until you say so. The brain drafts, you approve and send.
4
It gets sharper
The more you connect and the more you use it, the better it knows your shop.
How it works
Up and running in ten minutes.
You build your own brain: pick what you need from the catalog, connect what you already use, and Brane gets to work. It starts by watching and drafting, so you see what it would do before it does anything.
1Pick what you need.Start from the roofing setup or choose pieces one at a time: supplements, storm leads, crews, permits and the books.
2Connect the tools you already use.Sign in to things like Gmail and QuickBooks. Brane reads them, so nothing gets moved or typed in twice.
3Watch it work first.At the start it only drafts and suggests, so you see what it would do before anything goes out.
4Run the shop from one place.Each morning opens on what changed and the next move, with the work already done. You approve and send.
Start here
Built for roofing.
Try it on a sample roofing shop right now, with no account and no card, and watch it work before you commit to anything. More trades are on the way.
Live now
Brane for Roofing
Stop leaving storm-restoration revenue on the table.
Brane finds the work an insurance estimate left out, backs each item with the building code, and attaches the photos that prove it. It remembers how each adjuster works, so every request gets stronger.
Stop losing margin between the field and the office.
Brane answers RFIs from your drawings and specs, prices every change before the work starts, and builds the monthly pay app with each sub's lien waiver in hand. It tells you a job is slipping while there is still time to fix it.
RFIs and submittals
Change orders
Pay apps
Lien waivers
Sub insurance
Slip warnings
Coming soon
Brane for Restaurants
Take your orders back from the delivery apps.
Ordering and catering on your own site, with no commission on every ticket. Orders land on the kitchen screen and print themselves, your own drivers get a route, and regulars reorder in one tap.
Online ordering
Catering
Kitchen screen
Auto-print tickets
Your own drivers
One-tap reorder
Coming soon
Pricing
Priced by crews, never by seats.
One flat monthly price per roofing shop, sized by how many crews you run. Everyone in the office gets a seat for free, and the plan covers the services above. Try it on your real data first.
14 days free on your real data. Pay for a year and get two months free. Unlimited office seats, no setup fees.
What each plan includes, every month
Service
Shop
Pro
Scale
AI work
$200 of AI
$450 of AI
$1,200 of AI
Texts
2,000
6,000
20,000
Call minutes
1,000
3,000
10,000
Business lines
1 line
3 lines
10 lines
Call tracking numbers
2
10
30
AI receptionist minutes
300
1,000
3,000
Emails
5,000
20,000
75,000
Quick roof measures
25
100
500
Storage
250 GB
1 TB
5 TB
Ad studio campaigns
10
40
Unlimited
Most shops never reach these. Past them you pay as you go, like 3 cents a text. Enterprise sets its own.
Unlimited on every plan
Office seats
E-sign
Review requests
Job photos
CompanyCam import
Hail maps and storm alerts
Paid only when you get paid
6% of approved supplements. Supplement companies charge 8 to 15% for the same work, so that is about half. Nothing is owed until the carrier approves.
Payments through Brane Soon 0.6% on cards (0.5% on Scale), on top of Stripe's fees. Bank transfers: 0.4% (0.3% on Scale), never more than $25 a transfer.
What you would save
Slide to your yearly revenue. Today is what a roofer your size pays for software, measurement reports, card fees and supplement services. Brane is the plan that fits your crews plus its shares.
$5M
About 8 crews, on the Pro plan
Today, a month
$17,000
On Brane, a month
$6,472
You keep about $10,528 a month, 62% less than today.
Brane's number is the plan and extra crews ($4,500), the supplement share ($1,000) and the payment fee ($972), with half your money paid through Brane and half your work insurance. Today's is an estimate from public price lists for a shop your size.
Coming next
On the way, not here yet.
These are being built now. Each one stays marked Soon until it is live for every shop.
Payments through BraneSoonCard and bank payments from homeowners, on every invoice.
Company cardsSoonCards for every crew, with spending rules.
PayrollSoonPay your crews from the same place you run the jobs.
Managed adsSoonGoogle, Meta and Local Services ads, run for you.
EagleView and Roofr reportsSoonInsurance-grade measurement reports, ordered inside Brane.
Homeowner financingSoonAn apply link on every proposal.
See it run on a sample roofing shop.
No account and no card. Make it yours when you're ready.
Brane FieldThe crew app. Your office texts each crew a link and the phone is set up. No passwords.